Simon Farid

Feb-Mar 2014

Simon Farid

Who is ‘Simon Farid’? Simon Farid first achieved brief notoriety in the City in the Eighties when he was a star salesman for DPR Futures, which was a scam investment firm. When its four bosses were charged with fraud, Farid was granted immunity from prosecution and gave evidence against them at the Old Bailey. Farid's total experience of the futures market was simply a four-day training course, but the court heard a tape recording of him telling a client: 'I have just traded £25,000 myself on the Swiss franc.' Farid was lying and the client lost £107,000. He later founded the now bankrupt wine importer Heritage Fine Wines Ltd.

Another Simon Farid is interested in the relationship between administrative identity and the body it purports to codify and represent. Taking on the role of a hacker or trickster he looks to playfully intervene in the identity-generation process, operating as ‘other people’ and enacting ways to counter emergent institutional identity confirmation mechanisms. A quick Google search will, of course, reveal where he lives, works, what he looks like and information about other people with whom he shares his name.

Simon's residency cumulated in the workshop Being A.N. Other on 21st March in De Boek. Check out the people he met during his stay at Wander.